Sales reps may find themselves on the outside looking in if they refuse to take the COVID-19 vaccine, especially if their customers require it.
To be sure the outside sales reps understood the importance of their work, a clever CEO said to his team, “Even your mother will forget you if you don’t stay in touch.” Reps are accustomed to working remotely. However, the cornerstones of their success are face-to-face communication with the customer, social engagements that build relationships, and their ability to use perceptual skills to understand how the customer feels about the companies they represent and the products they sell.
