IDEA is Built by the Electrical Industry

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Unlimited, Authorized, Direct Product Data Automated Everywhere.

The Industry Data Exchange Association, Inc. (IDEA) was founded by the National Electrical Manufacturers Association (NEMA) and the National Association of Electrical Distributors (NAED) to serve as a single source of data for the electrical industry. Now, through flagship products IDEA Connector and IDEA Exchange, as well as a growing partner ecosystem, IDEA is the leading provider of complete, high-quality transactional and eCommerce-ready product content for the electrical industry and other industrial verticals. As the electrical industry’s standards body, IDEA sets, facilitates, normalizes, and monitors data standards via initiatives such as the Harmonized Data Model (HDM).

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IDEA Connector: The Leader in Product Data Syndication

Data Syndication

Speed up the sales and quote-to-cash cycles by reducing errors, returns, and operational expenses with complete, accurate product data. IDEA Connector supports global data syndication, as well as additional services that extend the value of your data.

IDEA Pro Data Services: Sell More Products Without Hiring More Staff

Professional Data Services

Turn your product data into a business asset with tailored support from the experienced data professionals at IDEA. From consulting services to IDEA Connector onboarding, data cleansing, and mapping, IDEA provides comprehensive, customized data management services for short-term or ongoing distributor and manufacturer data projects.

IDEA Exchange: Automate Your Entire Quote-to-Cash Process.

B2B EDI Integration

IDEA Exchange is a complete EDI solution for manufacturers and distributors, powered by the electrical industry’s #1 VAN solution that enables digital integration services between trading partners, which increases efficiency with faster, error-free business transactions. Not to mention, you get an expert support team on call to solve technical problems or manage your entire EDI operation.

More IDEA Solutions that Connect the Supply Chain.

From manufacturer to distributor to end user, our product data syndication and EDI (electronic data interchange) solutions make business processes efficient, easy, and cost-effective. Our applications are built on a strong, standards-based foundation to help trading partners speak a common language.